More than 1,700 people joined The Chronicle on Tuesday for a discussion about the social network Pinterest.
Because the network has been such a hot topic in recent weeks, we’re answering some questions that we ran out of time to cover and summarizing a few of the basics.
The following advice comes from the experts who led the discussion: Staci Perkins, director of marketing and communications at the Dave Thomas Foundation for Adoption; Kyra Stoddart, online marketing manager for Amnesty International USA; and Joe Waters, a nonprofit consultant who blogs at Selfish Giving.
You can also read the complete transcript of our live discussion.
What is Pinterest?
Pinterest is a “virtual pinboard” that allows you to share photos from your computer or from Web sites. Each account can have several boards, often divided by subject area. Ms. Perkins, for instance, set up a different board for each section of the Dave Thomas Foundation’s Web site.You can add “pins” either through the site or through a “bookmarklet”—a link you keep in your bookmarks toolbar that helps you pin information that you want to share on Pinterest.The site is free, but you must be invited to participate. If you’re not yet on Pinterest, you’ll need to ask someone on the site for a membership or sign up to wait for the site to send you a membership offer.The site is owned by Cold Brew Labs.How does Pinterest interact with Facebook and Twitter?
Pinterest automatically connects with Twitter accounts and personal Facebook profiles, which makes it easy to share Pinterest posts to your other social networks.It isn’t as easy to add Pinterest posts to your organization’s Facebook page without using a plug-in that allows you to embed another site on your page. You can find several tutorials about how to do this online.I read that one of the major “don’ts” in Pinterest is self-promotion. What can I do?
What copyright concerns are at play with Pinterest?
How do you categorize pins if there is no category related to nonprofits or social good on Pinterest?
Is Pinterest something that would require constant upkeep?
“Because it’s so new, I don’t think people expect tons of pins,” Ms. Perkins said. “Just check in daily at the beginning, and as you follow more people and get more followers, it will grow.”The task that may take the longest is finding the right people to follow, Ms. Stoddart said. Once nonprofits find people interested in their cause to repin, they can be active on the site by spending just a few minutes a day.How can I quantify the value to my nonprofit of being a part of Pinterest?
The guests in Tuesday’s chat said to look at the number of followers on your account and on each board, as well as traffic the network is driving to your site.“That’s what is impressive about Pinterest,” Mr. Waters said. “It’s already a big traffic driver. Top ten for my blog.”Even if you don’t have a Pinterest account, you can easily see what people are pinning from your site. Just visit http://pinterest.com/source/ followed by the URL of your home page.Send an e-mail to Cody Switzer.
This entry was posted in Pinterest, Social Media, Web Strategy. Bookmark the permalink.E-mail Print Comment Share Confirm Your Email AddressYou must confirm the email address associated with your account to use this Chronicle feature.Send me a confirmation e-mailIf you have already confirmed your account, try refreshing your browser. Disqus--> Share Delicious Digg Facebook Linked In Mixx Reddit Twitter Yahoo Buzz E-mail a Friend* RequiredE-mailing: * To:Multiple addresses may entered but must be separated with a comma.* From:* Subject:Message: Recent PostsYouTube Offers Live Streaming Video to NonprofitsPodcast: Building Better Nonprofit BlogsWhy ‘Kony 2012′ Works as an Online VideoCharity Behind Viral Video Failed to Respond to Watchdog RequestsPlanned Parenthood Shares Its Formula for Rallying Supporters OnlineArchives Select Month March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 CategoriesSelect CategoryAudioBlogsFacebookFoursquareFund RaisingGoogle+HardwareJumoLinkedInMobileNetworksNexGenPinterestSocial MediaSurveysTechnologyTwitterVideosWeb DevelopmentWeb StrategyWebcastingRSSFollow Social Philanthropy through your favorite RSS reader. Follow me on Twitter: @philanthropyThe Chronicle Blogroll
Quick links to all of The Chronicle's blogs:
Mission: Innovation
How organizations can better foster new ideas
Prospecting
Fundraising tips, tricks, and advice
The Giveaway
How people and foundations are donating
Social Philanthropy
Exploring the use of social media for social good
Government & Politics Watch
Tracking the intersection of politics and philanthropy
Good Advice
How consultants can better serve nonprofits
Moving Pictures
Gain attention with your charity's photographs
Profit and Purpose
Working together to solve social issues
Against the Grain
A candid conversation about nonprofit boards
Money and Mission
Discussing the world of nonprofit finance
Google+
YouTube HomeToday's NewsFundraisingGivingManagingCausesFacts & FiguresJobsCommunityMarketplaceSubscribeNewslettersAdvertiseHelpAbout The ChronicleContact UsSite MapPermissionsPrivacy Policy Copyright 2012. All rights reserved.The Chronicle of Philanthropy1255 Twenty-Third St, N.W.Washington, D.C. 20037
View the Original article
No comments:
Post a Comment